Sell Yourself into the Right Job: Know your Potential Employer Like a "Life Partner"

You can sell effectively to the extent you really understand the wants and needs of a sought-after employer, as if it were a “potential life partner”. It’s like the early stage of a romance. Think about how much research you do on a person (talking to others, reading that person, etc) so you can “show up” in an appealing way. The job search “match game” is not that different.